Projects & Partnerships

Telling the brand story and enhancing the brand experience through influencer campaigns, community partnerships, events and physical touchpoints.

Case Study: Influencer Engagement

As part of a digital awareness push for a young environmental organization client, I led a team in the development and execution of a refreshed strategy focused on social growth, engagement, and storytelling. Centered around a global day of action, we partnered with a diverse group of influencers—outdoor enthusiasts, conservationists, and adventurers—to create original content across Instagram, TikTok, and blogs, spotlighting the organization’s mission and documentary films.

Results:

9.5% avg. engagement rate
38K+ plays and 46K+ total reach on partner content
3,532% increase in impressions and 24,376% increase in engagements across owned channels in the first three months
Established a strong bench of influencer advocates for future campaigns

Case Study: ASO75 Integrated Campaign

One of the most rewarding campaigns I’ve worked on was the Atlanta Symphony Orchestra’s 75th anniversary—a multi-year, citywide celebration that blended strategic branding, creative partnerships, and refreshed digital and physical presence. From launching a commemorative brand look to producing large-scale public art and revamping the website, the campaign brought the ASO into a more contemporary, culturally connected space.

Results

Worked with creative agency to aunch citywide brand visibility with Midtown pole banners and custom anniversary branding
Produced unique community partnerships, including:
- Custom wine blend with City Winery
- Commissioned composition for a new Georgia Aquarium exhibit
- Public art installations, including an 80-ft mural and a Tiny Doors ATL collaboration
Directed a full refresh of musician headshots for use in Symphony Hall and supported a larger Symphony Hall revitalization project—modernizing backstage spaces, updating audience-facing areas—to enhance patron experience and create new revenue opportunities.
Contributed to a full website redesign with updated content strategy and messaging
Elevated the orchestra’s image, driving stronger community engagement and lasting brand impact