Projects & Partnerships
Telling the brand story and enhancing the brand experience through influencer campaigns, community partnerships, events and physical touchpoints.
Case Study: Experiential Media Events
To deepen connections with top-tier lifestyle and commerce media, I curated an intimate, high-touch tasting experience featuring the head of winemaking from Washington’s leading winery. This exclusive happy hour brought together key reporters from outlets including CNN Underscored, Shop TODAY, and People, offering them rare, firsthand access to the craft behind the brand. Through guided tastings and candid conversation, attendees gained a deeper understanding of the winemaking process —resulting in more authentic, informed storytelling and stronger editorial relationships.
In parallel, I scaled this experiential approach for a broader media audience by activating high-impact breakfast events within the Hearst and Condé Nast offices. Reaching more than 700 media, this initiative introduced a leading breakfast brand’s high-protein, whole grain offerings through thoughtfully designed, on-site experiences. From fresh-made flapjacks to parfaits and better-for-you breakfast sandwiches, the activation drove immediate product trial while creating meaningful one-on-one engagement opportunities.
Across both executions, the strategy remained consistent: meet media where they are, create moments worth sharing, and foster genuine connections that translate into lasting brand advocacy.
Case Study: Influencer Engagement
As part of a digital awareness push for a young environmental organization client, I led a team in the development and execution of a refreshed strategy focused on social growth, engagement, and storytelling. Centered around a global day of action, we partnered with a diverse group of influencers—outdoor enthusiasts, conservationists, and adventurers—to create original content across Instagram, TikTok, and blogs, spotlighting the organization’s mission and documentary films.
Results:
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9.5% avg. engagement rate
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38K+ plays and 46K+ total reach on partner content
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3,532% increase in impressions and 24,376% increase in engagements across owned channels in the first three months
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Established a strong bench of influencer advocates for future campaigns
Case Study: ASO75 Integrated Campaign
One of the most rewarding campaigns I’ve worked on was the Atlanta Symphony Orchestra’s 75th anniversary—a multi-year, citywide celebration that blended strategic branding, creative partnerships, and refreshed digital and physical presence. From launching a commemorative brand look to producing large-scale public art and revamping the website, the campaign brought the ASO into a more contemporary, culturally connected space.
Results
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Worked with creative agency to aunch citywide brand visibility with Midtown pole banners and custom anniversary branding
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Produced unique community partnerships, including:
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Custom wine blend with City Winery
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Commissioned composition for a new Georgia Aquarium exhibit
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Public art installations, including an 80-ft mural and a Tiny Doors ATL collaboration
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Directed a full refresh of musician headshots for use in Symphony Hall and supported a larger Symphony Hall revitalization project—modernizing backstage spaces, updating audience-facing areas—to enhance patron experience and create new revenue opportunities.
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Contributed to a full website redesign with updated content strategy and messaging
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Elevated the orchestra’s image, driving stronger community engagement and lasting brand impact
