Creative Storytelling
I've had the opportunity to bring stories to life through video-first campaigns that helped brands connect meaningfully with their key audiences. Whether the goal was enhancing reputation, evoking emotion, or simplifying the complex, I’ve built a track record of turning big ideas into impactful, memorable content. My experience spans the full creative process—from crafting messaging and storyboarding to on-set direction, multi-platform distribution, and ensuring alignment with brand strategy and corporate partner expectations.
01
This project was part of an educational content series designed to engage a younger, emerging audience new to wine collecting and cellaring. I led the development of key messaging and talking points for the on-camera talent, ensuring the content was both approachable and informative. Additionally, I coordinated closely with the production crew throughout filming and post-production, guiding edits to deliver a polished final piece that aligned with the overall content strategy.
02
This EMMY Award-winning piece was created as part of a Georgia Public Broadcasting series showcasing the Atlanta Symphony Orchestra’s community impact through its Talent Development Program—one of the longest-running diversity initiatives in the orchestral field. I served as a liaison for the production team, guiding the narrative and ensuring alignment with the ASO’s broader communications goals. Once completed, I helped leverage across multiple channels to strengthen brand reputation, deepen community engagement, support fundraising efforts, and drive program recruitment.
03
A second EMMY Award-winning video in the Georgia Public Broadcasting series--this one focused on celebrating 20 years of its Music Director's tenure.
04
This documentary special was produced for Atlanta’s NBC affiliate, later picked up for national distribution. The film chronicled the Atlanta Symphony Orchestra’s journey through the COVID-19 pandemic, highlighting its resilience, creativity, and commitment to community. I was deeply involved from concept development through final execution—shaping the narrative, managing on-site production, and coordinating closely with teams from both NBC and our corporate sponsor throughout. The project earned a Southeast EMMY nomination, and remains a proud milestone in my storytelling career.
