Media Relations
I craft impactful story angles and build meaningful relationships with media to amplify brand narratives spanning thought leadership, executive visibility, major announcements, local market lifestyle features and more. Whether guiding a team or pitching directly, I focus on making every story work harder across earned channels to maximize visibility and impact. These are some of the stories I've brought to life for a diverse set of brands and industries.
In October 2021, the Atlanta Symphony Orchestra named its first new music director in 20 years, making Nathalie Stuzmann only the second woman to lead a major American orchestra. I led the strategic rollout of the announcement, coordinating internal stakeholders, managing an agency partner, and creating all public-facing communications. I also drove national media outreach, securing coverage across top-tier outlets including The New York Times, The Today Show, BBC Music Magazine, The Washington Post and much more.
More stories I've helped bring to life:
