Media Relations
I craft impactful story angles and build meaningful relationships with media to amplify brand narratives—spanning thought leadership, executive visibility, major announcements, local market lifestyle features and more. Whether guiding a team or pitching directly, I focus on making every story work harder across earned channels to maximize visibility and impact. These are some of the stories I've brought to life for a diverse set of brands and industries.
In October 2021, the Atlanta Symphony Orchestra named its first new music director in 20 years—Nathalie Stutzmann, only the second woman to lead a major American orchestra. I led the strategic rollout of the announcement, coordinating internal stakeholders, managing an agency partner, and creating all public-facing communications. I also drove national media outreach, securing coverage across top-tier outlets including The New York Times, The Today Show, BBC Music Magazine, The Washington Post and much more.
More stories I've brought to life:
