Media Relations
I craft impactful story angles and build meaningful relationships with media to amplify brand narratives spanning thought leadership, executive visibility, major announcements, local media, lifestyle features, and more. Whether guiding a team's outreach strategy or executing pitching directly, I focus on making every story work harder across earned channels to maximize visibility and impact. These are some of the stories I've brought to life for a diverse set of brands across consumer lifestyle, non-profit and mission-driven organizations, and entertainment.
In October 2021, the Atlanta Symphony Orchestra named its first new music director in 20 years, making Nathalie Stuzmann only the second woman to lead a major American orchestra. I led the strategic rollout of the announcement, coordinating internal stakeholder communications, managing an agency partner, and crafting all public-facing messaging. I also drove national media outreach, securing coverage across top-tier outlets including The New York Times, The Today Show, BBC Music Magazine, The Washington Post and much more.
More stories I've helped bring to life:
